Posts made in April, 2013

Managing your Personal Brand on Facebook

Posted by on Apr 30, 2013 in Featured | 0 comments

Managing your Personal Brand on Facebook

Someone once commented that I had “presence”. At the time, I had no idea what he meant.  Since then I have come to understand “presence” to mean something that is distinctively you. When you enter a room, without even speaking a word, who you are communicates messages to others. That presence takes on nuanced understanding in online settings. When I first got on the social media bandwagon, I did so reluctantly. I soon realized it was the way to communicate with friends, update them about the children, send invitations and share pictures—e-mail was so yesterday. At the same time, I was getting ready to establish my business and everything I read about branding, emphasized the importance of establishing an online presence. Now even as I complete this article, I am thinking about the company brand– the logo, pictures, layout, and content. Is this article consistent with my company brand? What do I want to communicate about the “Nexe” and the owners? What is distinctive about who we were and what we do? I am a bit leery of trade books that suggest a little too much for my liking that one strategy for achieving online presence successfully is through gimmickry, for example, selecting certain font styles, colors or website layout. The online presence I hope for is one that communicates in spite of these frills. It is an authentic message that communicates personhood. This is as true for an online business as it is for one’s use of social media. It is critical to think intentionally about our social media brand– the presence that we are creating through our use of technology. Now, I admit that it took me a while to get to this point. But a few weeks into Facebook (FB), I decided to back track and establish some personal guidelines for how I would use it and to what end. I knew I wanted to take advantage of FB as a tool to reconnect and stay connected to others, but I also wanted to escape the “me-ism” that seems to be a hallmark of our time (me on vacation, me at work, me with someone famous), as well as not be drawn into another activity that would use up my time without advancing me towards my life goals. Though I am still thinking through how to craft an authentic online presence, I have found the following five questions to be useful in helping me along this journey: For what Purpose? Technology is only as good as the use to which it is put. I have spent time observing some of my friends who have been on FB for quite some time. These pioneers of-sort, have clued me in to how to use it well. Social media can be used to educate and inform. I am grateful to friends who forward wonderful articles on topics of mutual interest–which have helped me to stay current with the literature around my research interests, and widen my reading repertoire around personal interest topics including health, diet and exercise, food and nutrition, and natural living.  I can count on some friends to keep me up to date with fast breaking news stories. Sans cable and spending most of my work day typing away at my computer, it is easy for me to miss important happenings. It was on FB that I learned about a building collapse in downtown Philadelphia, and I immediately called my husband to make sure he was okay. Others take the time to post daily motivational quotes that sometimes seem crafted exactly for my situation or to share...

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